Beauty Talk – From Inclusivity to Radical Adaptive Beauty
Wednesday 23rd February 2022 – 01:30
As we move towards a post-inclusive society the beauty industry will seek to further individualize its approach, pushing beyond skin-tone matching to encircle all aspects of inclusivity. Today’s diverse and multifaceted consumers will expect to be met with products that fit their exacting needs. This radical adaptability will encircle everything from the specificities of melanin-rich skin issues to eyelash texture; from biological life-stages to access needs.
President Tribe Dynamics
Conor and Jon Namnath co-founded Tribe Dynamics in April 2012. With extensive experience in search marketing, reputation management and CRM systems, Conor and Jon decided that influencer marketers needed their own analytical systems and enterprise-class technology. What began as an intuitive theory shared by two long-time friends, the Silicon Valley based startup has become a leading authority in technical marketing and social analytics within the beauty, fashion, and lifestyle industries.
Tribe Dynamics is developing next-generation technologies that are changing how brands and organizations approach digital word-of-mouth marketing. Through proprietary data and software, Tribe helps lifestyle brands build, scale and measure the value of digital earned media. The company has a focus in beauty, fashion, and lifestyle, and works with some of the most well-known brands, private equity firms, and Fortune 500 companies in the space. Tribe’s proprietary data is also regularly featured in leading industry research through CEW, WWD, Business of Fashion, and NPD.
Founder & CEO – Undefined
A true champion of inclusivity within wellness, Dorian Morris is a beauty junkie with deep expertise across categories from cosmetics to haircare, skincare, and food/wellness.
She is the Founder and CEO of Undefined, a clean, conscious, inclusive beauty and wellness brand focused on democratizing wellness and destigmatizing plant magic. Dorian believes in the power of plant magic in all its forms and has built Undefined to educate, normalize and demystify plant-based solutions for all. She believes we all deserve access to high-quality products that don’t cost your firstborn child.
Founder – Noto Botanics
NOTO Botanics is a multi-use, natural beauty and wellness firm that focuses on essentials that are simple, high-performing, and organic. Gloria Noto, the company’s founder, has vast and personal expertise as a makeup artist in the fashion and entertainment industries. Gloria saw firsthand how most products are made up of a cocktail of chemicals, pollutants, and fillers, and she set out to produce items that mirrored the improvements she wanted to see. This shift is reflected not just in the ingredients, but also in the visual identity of wellness and diversity in the beauty and wellness industry.
CIO – Chief Inspiration Officer- Cosmetics Inspiration & Creation
With over 20 years of experience working in the beauty industry, Leila Rochet founded Cosmetics Inspiration & Creation in 2007, a Trend Forecasting and Consulting Firm specializing in Beauty Innovations. Based in Paris with a network of international partners, her firm works with the top international beauty companies. She earned her MBA from Cornell University (USA) before heading various international positions in International Marketing and Development at Procter & Gamble and LVMH.
Leïla is a “beauty trotter” with a passion for world cultural influences, changes in consumers’ lifestyle, innovations and their influence on beauty and her office has worked on the Green/Wellness trend for more than ten years. She contributes expert insight for Premium Beauty News and CosmetiqueMag and has been featured in various other magazines such as BW Confidential, WWD and CosmeticDesign.
Leila frequently speaks at beauty industry events and has held various conferences all around the world including CEW Beauty Day Paris, MakeUp in events, and more.