Ronie Schmelz

Counsel at Turcker Ellis LLP

Ronie Schmelz is an experienced advertising and regulatory counselor and class action
defense lawyer with particular expertise working with clients in the consumer products

Ronie spent the first 25 years of her career at an international law firm defending clients in
complex litigation, including consumer class actions and disputes involving general
commercial, real estate, and health care-related matters. During the second half of her
career, she has committed herself to advising clients on litigation-avoidance strategies,
including implementing best practices for complying with regulations and standards
enforced by the Food and Drug Administration (FDA), Federal Trade Commission (FTC), other
Federal and state regulatory agencies, as well as the National Advertising Division (NAD), and
ways to reduce exposure to consumer class actions. Ronie advises clients on a myriad of
topics – including the implementation of recall procedures and responding to FDA Warning
Letters, Notices of Action, and MedWatch Adverse Event Reports – and she defends clients
in nationwide consumer class actions.

Ronie has extensive experience advising clients in the consumer product industry, including
those that manufacture cosmetic, skin and hair care, dietary supplement, and household
goods. Along with her experienced team of Tucker Ellis attorneys, Ronie counsels companies
on compliance with the Federal Packaging and Labeling Act, California Proposition 65, the
marketing of CBD and hemp products under the Agricultural Improvement Act of 2018 (the
Farm Bill), and other federal and state consumer protection, advertising, and unfair business
practices laws. Ronie and her team also draft and negotiate vendor and corporate
agreements and manage domestic and international intellectual property rights.

A leader in the cosmetics industry, Ronie serves as legal counsel to the executive board of
Beauty Industry West. She also frequently speaks at industry events, including Cosmoprof
North America and Bologna, Natural Products Association (NPA), California and New York
Society of Cosmetic Chemists Suppliers’ Day, and American Conference Institute, and she
teaches at both UCLA Extension and the Fashion Institute of Design & Management (FIDM).
Ronie also provides added value to client relationships by conducting educational in-house
regulatory training sessions.