Founder – Noto Botanics
NOTO Botanics is a multi-use, natural beauty and wellness firm that focuses on essentials that are simple, high-performing, and organic. Gloria Noto, the company’s founder, has vast and personal expertise as a makeup artist in the fashion and entertainment industries. Gloria saw firsthand how most products are made up of a cocktail of chemicals, pollutants, and fillers, and she set out to produce items that mirrored the improvements she wanted to see. This shift is reflected not just in the ingredients, but also in the visual identity of wellness and diversity in the beauty and wellness industry.