CMO/Founder The American Influencer Beauty Bundle/Awards
“Bethany Crellin is a pioneer in the professional and retail beauty industry creating and launching brands and products for over 10 years. She had continued success building and developing Pravana through new product launches wrapped with a comprehensive go to market strategy to directly connect with consumers at every level. After conquering professional, she set out to tackle the retail market, launching Sparks hair color. She crafted a new innovative marketing strategy adapting to the new evolution of digital. Her successful approach brought brand awareness and entry in to top retailers, such as ULTA and Hot Topic out of the gate. She continues to be at the forefront of the changing landscape of key ingredients and chemistry for beauty products paired with a cutting-edge marketing plan infused with influencers, digital, and education.
She continued to stay trend forward and adopted social marketing in her brand building expertise, and launched the American Influencer Awards! Growth through acquisition paired with social marketing has earned Bethany a seat at the table as a professional in the influencer community.
She went on to launch the AIA Beauty Bundle, which paired influencer marketing with ad spend acquisition. She thrived in navigating the e-commerce business on building brands, and continues to lean into her expertise in all channels to help grow brands! “