Anastasia Bezrukova

Founder & CEO – Minori

Anastasia Bezrukova is the founder & CEO of Minori, clean cosmetics brand based in San Francisco. Leveraging her deep expertise in Beauty acquired at IPSY, her background as a certified KonMari organizational consultant, and her personal story, Anastasia built the brand around the ethos of minimalism. The product assortment was developed to fulfill the need for multi-purpose clean makeup that is easy-to-use, meant for everyday wear, and that looks beautiful on all skin tones. Minori launched in June 2021 with its own DTC website , and at The Detox Market, a leading omnichannel retailer in the clean indie Beauty space.