Aïmara Coupet

Expert & Founder – BE+RADIANCE

Multi-Racial Aïmara was born in Martinique of afro-Caribbean and French descents and grew up in Canada before moving to Paris 17 years ago.
Graduated from HEC Montreal Business School she started her career in 1999 at L’Oréal Canada as Product Manager for Makeup. She then moved to Sephora’s global headquarter in Paris to develop Sephora Collection. 6 years later, she took over the Head of Development and Marketing at blackUp Cosmetics where she built a unique expertise as Brown and Black Skin Specialist. In 2016, working as a well-respected independent specialist for product development, she started a mission with a French Lab on a very innovative formulation to create a silicone free, cucumber water-based foundation… She got totally passionate about creating makeup to really respect skin balance and improve skin condition. She then got introduced to the skin microbiome by a French Doctor in Biology with whom she started introducing encapsulated active probiotics into her makeup products.
BE+RADIANCE was born in 2019 and the probiotic infused makeup launched in October 2020. The brand mission is to create makeup products for healthier skin with a microbiome friendly approach.