Join MakeUp in LosAngeles, the Only & Unique BtoB skincare and makeup event


23 | 24 February 2022

LosAngeles Convention Center – West Hall A


MakeUp in LosAngeles is the first Glo.Cal BtoB event boosting beauty innovation and gathering all the key actors of the skincare and makeup industries to give life to new lines and products.

Whether you are an Indie Brand, or a Legacy Brand, you’ll find a world of inspiration at MakeUp in LosAngeles!

By visiting MakeUp in LosAngeles, you will find trends, inspirations, innovations and meet your regular suppliers and new ones.

Find every key player of the Beauty Industry in one place

The biggest names of the global subcontracting beauty industry – ranging from Formulation,  Packaging,  Accessories to Contract manufacturer,  Design,  Machines and Ingredients  will present their newest innovations and product lines. You’ll be able to find the best contact with global suppliers ready to facilitate your project, whether you’re launching or developing a brand.

Explore new trends!

Since 2020, consumers tend to change their purchasing behavior, beauty needs and aspirations. To answer to this new reshaped market, we are organizing and inspiring program of conferences and workshops.

Beauty experts from all over the world will gather and share their knowledge and passion with you at unmissable conferences and workshops. A unique opportunity to learn more about key topics in Makeup and Skincare and to exchange with specialists of the industry.

Beauty Innovation at the heart of the show!

MakeUp in LosAngeles IT Awards, true concentrate of the beauty suppliers’ creativity, showcases the award-winning innovations in accessories, ingredients, formulation, full service and packaging at the heart of the exhibition. This renowned competition is recognized as a reference in terms of quality and product differentiation by beauty professionals.
Come and source new ideas, identify key innovations that shake up global skincare and makeup market.

Two days of co-creation!

Always attentive to the market, new trends and consumer needs, MakeUp in LosAngeles is very happy to gather and inspire brands in need of expertise or launching products, with a selection of manufacturers specialising in Makeup and Skincare products to co-create and give life to new lines and products.

Be part of these 2 days of creative effervescence.

14 inspiring and insightful talks

The pandemic has accelerated changes in consumer behavior, influencing how they shop and what they buy, revealing new trends and heightening existing ones in terms of beauty products and cosmetics. To answer this new evolving market, the 2022 edition of MakeUp in LosAngeles will be more than ever focused on beauty trends.  

Led by international beauty experts and key players in the U.S. market, 14 conferences will cover all emerging lifestyles and key aesthetic trends : clean beauty, healthy aging, ingredients trends, social influence, young beauty brands etc….

A worry-free visit to our show

Tailor-made for the BtoB cosmetics industry and its unique format, MakeUp in LosAngeles will also respect the strict safety and hygiene regulations enabling you to do business in a serene and comfortable environment.

Don’t miss out the opportunity to meet again in person with beauty key players in a convivial and professional atmosphere.

2 shows 1 one!

MakeUp in LosAngeles is held concurrently with LuxePack Los Angeles, the premier show for creative packaging in all sectors. Your MakeUp in LosAngeles badge gives you access to both shows.

Join us at the Los Angeles Convention Center on 23 & 24 February 2022