IT Products (Innovation Tree)

2020 : the year of all records submission records

Don’t miss MakeUp in LosAngeles’ Innovation Tree spotlights key innovations in terms of ingredients, packaging, textures and formulas. The Tree displays innovations selected from amazing products submitted by our exhibitors.

The innovations were carefully and methodically tested and evaluated by members of the Innovation Tree Products Expert Committee. The 8 acknowledged international experts signed out the most creative ones after a 4-hour debating session.

No need to say that every piece of product has been hand picked according to detailled specifications: technical breakthrough, innovative material or ingredients, design improvements, eco-responsible approach etc.

Some of these products will even premiere at the show for the West coast visitors!

They all will be displayed on the Innovation Tree, and the winners’ booths will also feature special Awarded MakeUp IT Products logo.

The innovations selected this year embody the latest market trends… to be discover exclusively during the show !

Thank you to the experts of the committee that are always eager to share their knowledge and wisdom !

  • Audrey Roulin, Beauty Department Director, NellyRodi
  • Charles-Emmanuel Gounod, Founder, Beautyworld Connections
  • Christine Chostakoff, Founder, La Cosméteuse
  • Daniel Saclier, Founder, My ID Consult
  •  Dany Sanz, Founder, Make Up for Ever
  • Florence Bernardin, Founder, Information & Inspiration
  • Jean-Claude Le Joliff, Biologist and Founder, La Cosmétothèque
  • Jean-Louis Mathiez, Founder, Cinqpats
  • Luisa Oliva, Internationale Consultant and experte in formulation
  • Max Herlant, Professional Makeup Artist and Brand Artistic Director
  • Serge German, Director, École Européenne de Packaging (ESEPAC)