IT Products (Innovation Tree)

Don’t miss MakeUp in LosAngeles’s Innovation Tree, which spotlights key innovations in terms of ingredients, textures and formulas. The Tree will display innovations selected from 78 amazing products submitted by 42 of the show’s exhibitors.

The innovations were carefully and methodically tested and evaluated by members of the Innovation Tree Products Expert Committee. The 8 acknowledged international experts signed out the most creative ones after a 4-hour debating session.

No need to say that every piece of product has been hand picked according to detailled specifications: technical breakthrough, innovative material or ingredients, design improvments, eco-responsible approach etc.

Some of these products will even premiere at the show for the West coast visitors! They all will be displayed on the Innovation Tree, and the winners’ booths will also feature special Awarded MakeUp IT Products logo.

Many thanks to the 30 exhibitors who participated:

ALBEA, ALLTA, ANCOROTTI, ART COSMETICS, ASQUAN, BARALAN, BEUKAY, COSBE, COSMEI, COSMOGEN, COSMOPAK, D.LAB, DIN YHIN GLASS, ESSENTIAL BEAUTY, FABER CASTELL, FUSION PACKAGING, GEKA, HYANG GNAM CHINA, INTERCOS, ITAL COSMETICI, KDC, KEMAS, LIVCER, LUMSON, MPLUS COSMETIC, NUCO, ORCHARD, PASCUALS, PREMI SPA, QUADPACK, R & D COLOR, RIJU WORLD, ROBERTS BEAUTY, S & J INTERNATIONAL, SCHWANCOSMETICS, SEACLIFF, STRAND COSMETICS, TOLY, VIROSPACK, WECKERLE

Many thanks also to our Jury:

Charles-Emmanuel Gounod, Founder of the consulting firm Beautyworld Connexions, expert in Beauty areas such as fragrance creation, make up design and cosmetic packaging development. Beautyworld Connexions’ mission is to connect people & business throughout the world.

Christine Chostakoff, Founder of La Cosméteuse, cosmetologist with 20 years of expériences in R & D in the industry, created 10 years ago the agency «La Cosméteuse » specialized in consulting, creation and training in natural cosmetics.

Daniel Saclier, Founder of My ID Consult, agency specialized in cosmetics products innovation in to the beauty and luxury environment. His agency is dedicated in answering a global value product offer.

Dany Sanz: Founder of Make Up for Ever, a truly generous artist, eager to share her knowledge and communicate her passion, she rapidly achieved such a cult-like status in professional make-circles, that she was emboldened enough to create her own brand.

Florence Bernardin, Founder of Information & Inspiration, agency specialised in benchmarking and tracking of cosmetics markets in Asia. She and her team analyse all aspects of all the products from the most dynamic markets to determine trends, innovations, evolutions and other.

Guillemette Houdard, Senior Prospective and Future Insights Consultant at Peclers Paris

Hélène Aubier: Founder of DreamBig Consulting & Head of Cosmetics at Rouje. Hélène launched last December the new cosmetic line “Le Rouje de Paris” for the French influencer Jeanne Damas (1MM followers).

Luisa Oliva, International Consultant and Formulation Designer. She collaborates with companies to create make-up formulas. She also teaches in Master degrees and organises cosmetic trends technical analysis workshops.