Conferences’ Program



No need for you to spend money by travelling and finding new suppliers and/or discovering new trends, innovations and networking…. They are coming to your door! Get ready this event is YOURS.



MakeUp in LosAngeles provides you with a comprehensive knowledge about a super dynamic region, a fantastic networking opportunity with cutting-edge brands and a unique occasion to discover new trends and innovations.


Tuesday February 11th, 2020

9:30am – 9:35am: Welcome and Introduction
by Charles-Emmanuel Gounod, BEAUTYWORLD CONNEXIONS and Linda Villalobos, LUXE PACK SHOWS


9:35 am -10:15 am:  “The Foundations of Luxury”
The session will discuss the radical behavioral differences between luxury and mainstream branding. A semiotic analysis identifies luxury’s two great obsessions and discusses the resulting approaches and themes that characterize luxury brands. It defines a clear approach to building luxury brands: starting with brand world and experiences, distilled down to packaging. A close analysis, packed with examples (will include sector samples for visual indication), explores the differences in strategy and design behavior, visual and verbal language. We zoom out and zoom in on the meaning of luxury.

by Tess Wicksteed, Strategy Partner, HERE DESIGN


10:30 am -11:15 am:  “Clean Beauty – What’s Next”
Once a niche trend, Clean Beauty has become a mainstream phenomenon and has cascaded into all segments – from skincare to makeup – and retailers. Propelled by consumers looking for transparency and authenticity, Clean Beauty morphed into a full-on tsunami. Today 94% of consumers read the ingredient label (Preen.Me survey) and Millennials are willing to spend an average of 18% more for clean beauty products (AlixPartners survey). What is the future of Clean Beauty? How will the market evolve?

Round table moderated by Leila Rochet-Podvin, CEO & Founder of COSMETICS INSPIRATION & CREATION, with the participation of:
Christy Coleman, Chief Artistic Officer of BEAUTY COUNTER
Katherine & Caroline Ramos, Founders of RITUEL DE FILLE
Valérie Grandury, Founder and CEO of ODACITE


11:30 pm – 12:15 pm : “2020 Futures: Trends to watch for the new decade”
From beauty, food and packaging developments, brands are adapting to the ever-evolving consumer landscape. This session will explore key trends from Wunderman Thompson Intelligence and highlight macro shifts that are dictating the major trends companies will need to be aware of to future-proof themselves for the decade ahead.
Conference by Emma Chiu, Global Director, WUNDERMAN THOMPSON INTELLIGENCE


1:15pm – 2:15pm: “The Future of CBD: Is there still time to “jump on the bandwagon”?”
CBD has made an explosive entrance into the marketplace. Never before have we seen a trend get traction and grow so quickly. Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD products in the United States has been growing at a breakneck pace. While expansion is currently outpacing regulation that won’t be the case forever, when changes do come to how CBD products are licensed and regulated, they’re likely to be significant and quick.
This panel will explore trends in CBD, white space in the category, the regulatory landscape, and how to build a future-proofed CBD brand.

Key notes and round table moderated by Kelly Kovack, CEO & Founder at BEAUTYMATTER with the participation of:
Ronie Schmelz, Legal Counsel at TUCKER ELLIS LLP
Joan Sutton, CEO & Founding Partner, 707 FLORA™
Stas Chirkov, CEO & Founder of BLUNT SKINCARE


2:30pm – 3:30pm: “How to answer to specific needs of Indie Brands both in terms of packaging and formulations”
Among the various difficulties for Indie Brands, one is the selection of the right supplier for both formulation and packaging as well as the ones who will accept at least initially, low MOQs. On the supplier side, the issue is mainly short deadline requested and financial uncertainty.
This round table with gather selected formulation and packaging suppliers who have a great experience in start-ups and are willing to expand with Indie Brands who may become the next “golden nugget”!

Round table moderated by Charles-Emmanuel Gounod, CEO & Founder, BEAUTYWORLD CONNEXIONS, with the participation of:
Kaley Nichol, Co-Founder & COO, SAGELY NATURALS
Fabrizio Buscaini, CEO of CHROMAVIS
• Shannaz Schopfer
Winnie Sung, VP Sales, HCT GROUP
• Fernanda Gomez, VP of Account Development & Marketing West Coast at INTERCOS


3:45pm – 4:30pm “Gender Neutral and Gender Fluidity; What’s Next for Non-binary Inclusivity in today’s Beauty Landscape?”
It surfaced in the 90’s with CK One and has evolved to mass acceptance proven by Fenty & Chanel’s current consumer targets amongst many others. This panel of industry experts will explore upcoming gender-neutral global trends, novel solutions for formulation and packaging development, and industry forethought for its continual growth.

Roundtable moderated by Charles-Emmanuel Gounod, BEAUTYWORLD CONNEXIONS, with the participation of:
• Florence Bernardin, CEO & Founder ASIA COSME LAB
Salome Chemla, Co-Founder of GENTLEHOMME
Erika Romeo, Head of Sales, ANCOROTTI COSMETICS

Wednesday February 12th, 2020

9:30 -10:00 am: “Joyful Activism: Breaking the Codes of Sustainable Beauty”
Conference by Michele Superchi, Global Performance Executive, BEAUTYSTREAMS


10:15 -11:15 am: “ Innovations in makeup and skin care (packaging, formulas, accessories, full service):”
The innovations presented in the MakeUp Innovation Tree is a selection made by the beauty industry experts of the latest innovations developed by our exhibitors, in packaging, formulation, accessories and full service.

Keynote on Innovation in packaging and formulas by Jill Tomandl, VP Product Development and Innovation at Estée Lauder Companies, SMASHBOX COSMETICS.

Round table moderated by Charles-Emmanuel Gounod, BEAUTYWORLD CONNEXIONS with the participation of Bianca de La Garza, CEO GARZA DIGITAL and Founder of BIANCA DE LA GARZA BEAUTY , who will confirm how these innovations fit into the current beauty trends and will highlight the most significant ones?

Followed by the “Millennials FavorITes Awards” of MakeUp in LosAngeles singled out by Chic Studio students with awards designed by Thierry de Baschmakoff  and presented by Sandra Maguarian, Show Manager.


11:30 am – 12:15 pm : “Let’s talk about Sex (ual Wellness) & Beauty ”
Sexual Wellness is Big Business: The sexual wellness market is forecast to generate revenues of $39 billion by 2024, representing an annual growth of more than 7%, according to research from Arizton. Meanwhile, Research and Markets is predicting nearly identical growth rates for feminine hygiene, with values totaling $52 billion by 2023.
The categories’ growth potential is fueled by a boom in upstart indie players, direct-to-consumer models, subscription services, investment from major multinationals and a desire from consumers for products and self-care experiences that speak to their individual journeys. Indeed, many of these brands are indistinguishable from any other wellness or beauty brand.
Beauty and personal care are ideally situated to take part in this new generation of sex and sexuality, which unites such disparate categories as sex toys/accessories, hygiene products, lubricants and body oils, supplements, body-attuned skin care and more.
This panel discussion will feature a new generation of brands and packaging/design experts on the changing consumer attitudes and aesthetics of sexual wellness, shifting distribution and marketing models, the incorporation of emerging wellness trends such as CBD and “clean” products, cross-category strategies, the challenges of social media content restrictions, future growth opportunities and more.

Round table moderated by Jeb Gleason, Editor-in-Chief, GLOBAL COSMETIC MAGAZINE with the participation of:
Randi Christiansen, Co-Founder of NECESSAIRE
Lauren Steinberg, Founder of QEEN V
Cyo Ray Nystrom, CEO and co-founder of QUIM


1:00pm – 1:30pm: Branding and re-branding Part 1: ”A special one on one with Frederic Fekkai”
For almost three decades, Frederic Fekkai has shaped the international beauty landscape. Hear how his luxury, heritage brand is adapting for continued success in an ever-changing market. He will also announce an exciting new launch debuting in early 2020! A not to be missed spotlight interview!
Frederic Fekkai, CEO, FEKKAI brands and BASTIDE interviewed by Linda Villalobos, LUXE PACK SHOWS.


1:30pm – 2:15pm: “Branding and re-branding Part 2: “The challenge to stay relevant and engaging in today’s markets”
Panel discussion with Industry leaders and innovators discussing the importance of staying current in an ever-evolving marketplace.

A Robust Masterclass:
• When is it time to consider a rebranding, and why?
• Rebranding vs. Evolving: how to stay relevant without alienating your current customer base.
• A discussion of best practices and key learnings on how to ensure your brand stands out in today’s market.
• Fostering interest and brand loyalty in the digital landscape through branding.
• The importance of personalization and considering the user experience when creating your brand.
• What to expect when rebranding: logistical challenges to consider when doing a brand “refresh”.

Moderated by Ken Collins, President, BEAUTY INDUSTRY WEST and Vice President, ADCRAFT LABELS with the participation of:
Ben Bennett, Founder & CEO, THE CENTER
Dustin Cash, Founder, SOS BEAUTY
Nicole Ostoya, President & CEO, OSTOYA & CO.
Deanna Kangas, Founder, NTV


2:30pm – 3:00pm: Sustainable Packaging Part 1 – “Sustainable Packaging and Circular Economy in Beauty Packaging”
From concept to reality: Besides global initiatives like the United Nations Sustainable Development Solutions Network (SDSN), what are the various sustainable programs in place in Beauty like SPICE and TerraCycle/Loop, what are the practical solutions, what at the actual results, etc…

Round table moderated by Charles-Emmanuel Gounod, with the participation of:
Jill Tomandl, VP Product Development and Innovation at Estee Lauder Companies, SMASHBOX COSMETICS
Cécile Tuil, VP Communications, ALBEA


3:15 pm – 4:00 pm: Sustainable Packaging Part 2 – “Refillable & Reloadable formats: is this the future of sustainable packaging?”
Refillable and reloadable packaging formats are gaining ground. How are packaging suppliers gearing their R&D to address this trend? In addition to a reduced carbon footprint, what are the opportunities for luxury brands and how can these formats reinforce their premium positioning?

Moderated by Alissa Demorest, Editor in Chief – FORMES DE LUXE magazine with the participation of selected executives of which:
Jennifer Lim, Executive Director of Packaging, HOURGLASS COSMETICS
Frederic Dreux, R&D Packaging Prestige Leader, UNILEVER
Lauren Golik, Art Director, BARTLETT BRANDS