No need for you to spend money by travelling and finding new suppliers and/or discovering new trends, innovations and networking…. They are coming to your door! Get ready this event is YOURS.



MakeUp in LosAngeles provides you with a comprehensive knowledge about a super dynamic region, a fantastic networking opportunity with cutting-edge brands and a unique occasion to discover new trends and innovations.


Wednesday, February 8th, 2017

The New Influences From California & Their Impact in Beauty

10:10am – 10:15am:Introduction “The New Influences for California & Their Impact in Beauty”
by Leila Rochet-Podvin, Founder, Cosmetics Inspiration & Creation

10:15am – 10:30am: “The success story of Anastasia Beverly Hills”
Keynote by: Anastasia Soare, Founder, Anastasia Beverly Hills

 10:30am – 11:00am: “Insight into Future Trends and the California influence”
Conference by: Sarah Jindal, Senior Innovation and Insights Analyst – Beauty & Personal Care, MINTEL

11:10am – 11:45am: Influence #1: «The new face of retail»
Roundtable moderated by Leila Rochet-Podvin with the participation of: Anastasia Soare, Anastasia Beverly Hills; Sinead Norenius-Raniere, The Pienza Collective; Jennifer Ritter, JSR Consulting

11:50am – 12:30pm: Influence #2: «Beauty at the digital age and the rise of social media – The Power of Influencers and the Rise of Social Media»
«Youtube – The Recipe for Success & for Inspiration»
Conference by: Norah Lewin, Global Brand Lead – Beauty Google; Charlotte van der Smeede, US Brand Lead – Beauty Google

«The Impact of Brands in Social Media – Who Wins and What are the success factors»
Conference by: Conor Begley, Tribe Dynamics

12:40pm – 1:25pm:  Influence #2: «Beauty at the digital age – What has changed & the impact for innovations»Roundtable dedicated to California brands moderated by Leila Rochet-Podvin with the participation of: Ingrid Jackel, Yes To; Joyce Kim, NYX; Kate Helfrich, Hourglass; Samantha Cutler, Stila Cosmetics

1:30pm – 2:30pm: «Secrets of a Master – Close up Magic – Makeup Design for Leading Ladies and Men on Feature Films – How I work»
Conference by: Michele Burke, Make Up Artist

2:40pm – 3:10pm: Influence #3: «Gen Z and Millennials – The implication on Femininity & Beauty – West Coast Influences»
Conference by: Pierre Bisseuil, Peclers Paris and Leila Rochet-Podvin, Cosmetics Inspiration & Creation

3:15pm – 4:00pm: Influence #3: «ELC Gen Next – Opportunities for Millennials To Make Brand Contributions»
Roundtable moderated by Leila Rochet-Podvin, Cosmetics Inspiration & Creation. With the participation of: Jill Tomandl, Estée Lauder Companies; Karina Spritz, Clinique; Kia Ragland, Smashbox; Noelle Kot, GlamGlow; Vanessa Munoz, Flirt

4:15pm – 5:00pm: Influence #4 – « Healthy is the new young – How the Healthy lifestyle is influencing the Beauty Industry & What’s next»
Roundtable moderated by Leila Rochet-Podvin and Jennifer Ritter with the participation of the following indies brands from LA: Katherine & Caroline Ramos, Rituel de Filles; Lynda Berkowitz, Ilia Beauty; Sheena Yaitanes, Kosas Cosmetics

Thursday, February 9th, 2016

10:15am -11:00am: “The new influences; Changing time concepts”
Conference by: Antoinette van den Berg, CEO & Founder, Touché Today

11:15am -12:15am:Workshops Program: «Cosmetic Packaging, the Technology behind Beauty»
Workshop 1: The cluttered world of cosmetic packaging made simple
By Gérald Martines, IN•SIGNES

1:00pm – 1:30pm: “The Rise of Social Media and the impact on BtoB”: Best practices by Albéa
Conference by Cecile Tuil, VP Communications, Albea

1:45pm – 2:15pm: “Current and future trends in Nail Polish”
Conference by Pierre Miasnik, CEO, Fiabila

2:30pm – 5:00pm: Workshop Program: “Cosmetic Packaging, the Technology behind Beauty”
Workshop 2: Focus on the main, high-volume categories
By Gérald Martines, IN•SIGNES. With the participation of experts from key packaging manufacturers and formulators, moderated by Charles Emmanuel Gounod

2:30pm – 3:00pm: Mascaras
With the participation of: Adrian Hook, Brivaplast; Allan Yedlinsky, Mascara plus; Anne Rutigliano, Albéa Cosmetic Rigid Packaging; Arnaud Brilland, Geka GmbH; JK Hwang, FS Korea; Mary Ann Guarino, Ancorotti Cosmetics

3:00pm – 3:30pm: Lipgloss
With the participation of: Anne Rutigliano, Albéa Cosmetic Rigid Packaging; Adrian Hook, Brivaplast; Arnaud Brilland, Geka GmbH

3:30pm – 4:00pm: Lipsticks
With the participation of: Philippe Pavageau, Alkos Group; Sonia Cerato, Quadpack; Thomas Weckerle, Weckerle Cosmetics

4:00pm – 4:30pm: Pencils
With the participation of: Dr. Christina Zech, Faber-Castell Cosmetics; David Zhang, Ningbo Jieli Cosmetical Package; Philippe Pavageau, Alkos Group; Valeria Piano, Confalonieri Matite

4:30pm – 5:00pm: Foundation
With the participation of: Clara Roux, Strand Cosmetics; Mario de Luigi, B.Kolormakeup & Skincare; Sonia Cerato, Quadpack; Vonda Simon,  SeaCliff Beauty

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