The Future of Clean Beauty – Major Shifts and Future Opportunities
Wednesday 23rd February 2022 – 11:30 – 12:15
The trend for Clean Beauty has been simmering away in recent years, however, the unprecedented circumstances of 2020 propelled it into a global aspiration. As the pandemic accentuated consumer awareness around personal – and planetary – health, the demand for Clean Beauty has accelerated.
Rising ethical concerns are aligning with a more intellectual approach to beauty, to create a new pathway to conscious Beauty.
During this round table, we will explore the way Clean Beauty has evolved internationally, the shifting consumer attitudes, and the powerful impact of social media and TikTok. We will delve into what these shifts mean for brands and explore the future opportunities for growth and innovation.
President Tribe Dynamics
Conor and Jon Namnath co-founded Tribe Dynamics in April 2012. With extensive experience in search marketing, reputation management and CRM systems, Conor and Jon decided that influencer marketers needed their own analytical systems and enterprise-class technology. What began as an intuitive theory shared by two long-time friends, the Silicon Valley based startup has become a leading authority in technical marketing and social analytics within the beauty, fashion, and lifestyle industries.
Tribe Dynamics is developing next-generation technologies that are changing how brands and organizations approach digital word-of-mouth marketing. Through proprietary data and software, Tribe helps lifestyle brands build, scale and measure the value of digital earned media. The company has a focus in beauty, fashion, and lifestyle, and works with some of the most well-known brands, private equity firms, and Fortune 500 companies in the space. Tribe’s proprietary data is also regularly featured in leading industry research through CEW, WWD, Business of Fashion, and NPD.
The Detox Market
Elena joined The Detox Market in early 2017 when she was looking for a path to bridge her desire to make impactful change in the products offered in the marketplace after more than 20 years of experience in the beauty industry. Prior to The Detox Market, Elena worked with VIOLET GREY, Fred Segal, and NewBeauty. While at NewBeauty, Elena worked with SANDOW to develop and launch The Blend by Fred Segal, Fred Segal’s first branded product under the SANDOW umbrella.
CIO – Chief Inspiration Officer- Cosmetics Inspiration & Creation
With over 20 years of experience working in the beauty industry, Leila Rochet founded Cosmetics Inspiration & Creation in 2007, a Trend Forecasting and Consulting Firm specializing in Beauty Innovations. Based in Paris with a network of international partners, her firm works with the top international beauty companies. She earned her MBA from Cornell University (USA) before heading various international positions in International Marketing and Development at Procter & Gamble and LVMH.
Leïla is a “beauty trotter” with a passion for world cultural influences, changes in consumers’ lifestyle, innovations and their influence on beauty and her office has worked on the Green/Wellness trend for more than ten years. She contributes expert insight for Premium Beauty News and CosmetiqueMag and has been featured in various other magazines such as BW Confidential, WWD and CosmeticDesign.
Leila frequently speaks at beauty industry events and has held various conferences all around the world including CEW Beauty Day Paris, MakeUp in events, and more.