Leveraging Influence Into Products
Wednesday 23rd February 2022 – 01:30 – 02:15
Since the beginning of time, women dished about their beauty routines. Leading industry experts have become genuine voices influencing large online communities through storytelling; by sharing tips & tricks, best formulas and unveiling the latest and newest in beauty and self-care. Yet some have made the jump from experts to business owners, responsible for creating products in collaboration with large beauty brands or under their own name. Find out what the most daunting steps are when starting a new beauty company and the biggest challenges they ran into when looking for partners and suppliers. What are the challenges, opportunities and best ways of engaging influencers for product collaborations or starting your own brand? A panel of mega-influencers and brand owners will share their insights.
Founder/CEO – Vrea Cosmetics
Alexandra Potora is an immigrant turned founder and CEO of VREA Cosmetics, a beauty company committed to elevating the expectations of skincare in makeup. She is also the host of Backbone Not Wishbone podcast, a licensed esthetician and makeup artist.
Influencer Marketing Expert
Anya Kay is an industry director of brand partnerships and a leading talent and social media strategist. With an A-list roster of top-tier celebrities and influencers, and over a decade of experience turning start-up and indie brands into global sensations, Anya’s keen eye for strategic partnerships has led companies to grow, uncover their core values and establish long-lasting relationships with both consumers and tailored influencer communities. Often referred to as the “Queen of Networking,” Anya’s natural ability for providing genuine human connections stems from her passion for uplifting others. She lives by the motto —— Your network is your superpower, treat it with care. Do good and it will come back to you in unexpected ways.
Founder of Diana Madison Beauty
Diana Madison is an actress & producer, content creator, founder of Diana Madison Beauty and host of the podcast Dream Big. Diana started her career over 14 years ago on Youtube and was one of the first youtubers who was able to turn a blog into an Entertainment news channel, while launching additional channels and eventually selling the platform to a major American Media Company. Diana has always been a beauty fanatic and had the idea to create a clean beauty brand after birthing daughter, Collette and managing an unforeseen case of severe eczema, post pregnancy. After helpless efforts to relieve her own symptoms, she decided to launch her first product, Glowtopia under Diana Madison Beauty. The brand was created to help heal sensitive skin and bring back the glow factor that Diana was missing due to all the sleepless nights she had as a new mom. Diana Madison Beauty donates $1 from every product sold to charity and is currently sold at Naimies, Revolve, Neiman Marcus and Anthropologie.
TV Host & Actress, Influencer, Founder of Republica Skin
Julissa Bermudez is a Dominican American actress & veteran TV host, influencer and founder of República Skin. She is best known for hosting some of TV’s biggest pop culture shows from BET to MTV. From being one of the most raved about hosts to co-starring across reality and daytime shows and an influencer in beauty, Julissa always felt that bodycare is skincare and went on to launch República Skin. She continues to be one of the industry’s leading voices for beauty and style advice and is taking República Skin to the next level.
Award-winning Journalist, CEO of XYZ Media & Content Creator
XiXi Yang is an award-winning entertainment journalist, content creator, and entrepreneur. She’s the first and so far, the only American journalist of Asian descent to anchor “Live from the Red Carpet”. She’s a regular on CNN, HLN, AP, and more. She’s a global ambassador and spokesperson for Harper’s Bazaar, Verizon and in recent years, launched a global beauty collection for Lunar New Year. Her new true crime podcast “Midnight Murder Mystery” is coming very soon!