MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Exhibit

US Skincare and Makeup trends

Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With such a vast array of categories that make up this industry, it’s key to narrow down the top areas of …
In a recent comprehensive analysis conducted by Spate, a profound revelation about the interconnectedness of Google Search and TikTok trends in the beauty industry has emerged. Over a three-year timespan, Spate discovered that 75% of TikTok trends and Google …
Consumers have elevated virtuous beauty – encompassing the notions of “clean beauty” or “green beauty” – to a new standard. But for them, virtuous beauty goes beyond formulation, product naturalness and respect for the environment. They see it as …
We are living in a world in a constant state of flux. Major lifestyle shifts, fuelled by the rise of digital nomadism and the surge in travel, call for a new approach to innovation that addresses the needs of …
US, 2023 “Consumers are taking beauty influencers’ recommendations, but they’ve become accustomed to free content. As brands continue to work with beauty influencers – and influencers continue demanding to be paid what they are worth – they will need …
Explore Upcoming Beauty & Wellness Trends Decoded by Peclers Paris’ Experts. In response to the ever-increasing unpredictability of our daily lives, emerges a profound need for intensity and value that transcends conventional notions of Beauty. This quest unveils a …
The Korean skincare market, renowned for innovation and trend-setting, has witnessed a notable surge in specific skincare trends, as revealed by search data. Spate’s latest review of this data offers a comprehensive review of these trends, emphasizing the shifting …
By Ana Allen, MakeUp in LosAngeles 2024 Ambassador Introduction: This trend report will touch upon what is driving the market for makeup and skincare in North America, drilling down on the state of the market, the key trends and …
Virtuous beauty encompasses notions such as “clean beauty” and “green beauty”. To gain a better understanding of what consumers expect from these concepts, NellyRodi used a social media listening survey, analysing almost 2.5 million online conversations in France and …
Introduction Cosmetic cryotherapy is emerging from its elitist past to reveal itself as an accessible innovation. It embodies a harmony between technology, beauty and well-being, redefining the way we think about our relationship with cold on the one hand, …